Rising Tide Consulting
Rising Tide Consulting came to Telegraph seeking a brand identity that highlighted their unique business operating system.
Rising Tide works directly with dental clinics, working with their teams to develop unique business practices that are efficient, transparent, and empowering for all. They sought to be a “beacon” that was both a guide for clinics and a spotlight for their teams & patients. They also wanted their brand to communicate confidence, approachability, and innovation without coming across as overly-corporate.
Just like what a lighthouse does for ships, Rising Tide Consulting does for dental clinics: shining a light on the best way to navigate through uncertain circumstances. The monochromatic color palette helps support this nautical theme, while also remaining sophisticated and versatile.
I developed a brand identity that heavily leaned into the idea of being a “beacon” and the imagery that a name like “Rising Tide” naturally evokes. The lighthouse (as a structure) is a representation for Rising Tide’s proven track record and industry experience.
The client also requested a secondary/supporting palette of brighter colors to offset the “sea” of blue.