ElectraPAC

Alabama Power approached Telegraph with the request to update their internal PAC identity for their employee base. They sought to have it appeal to a younger audience, in hopes to encourage their employees to participate regardless of political affiliation. We also assisted in the creative direction of re-naming it “ElectraPac” (to honor the sculpture of the goddess Electra that sits atop their headquarters in Birmingham).

Although these options were presented to the client, they ultimately decided to go in a different direction, so these visuals are considered conceptual.