ElectraPAC
Alabama Power approached Telegraph with the request to updated their internal PAC identity for their employee base. They sought to have it appeal to a younger audience, in hopes to encourage their employees to participate in a cause they could rally behind, regardless of political affiliation.
We presented them with a range of options, including assisting with the creative direction of re-naming it “ElectraPac” to honor the sculpture of the goddess Electra that sits atop their headquarters in Birmingham.
Ultimately, the client went in a different direction, so these visuals presented below are considered conceptual.